Beauty Industry, Beauty Launches

VS Relaunches Heavenly in a New Bottle

Karlie Kloss is starring in the award-winning fragrance's new campaign.

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By: Jamie Matusow

Editor-in-Chief

Victoria’s Secret has relaunched the fragrance, Heavenly, for 2014 – in “a modern sleek bottle,” as the brand describes it. The bottle has a new shape, with a jeweled Angel wing charm embedded in the cap.

Sharen Jester Turney, president and chief executive officer of Victoria’s Secret explained:

“We’re giving our customer an all-new reason to love our Heavenly fragrance. It’s been our best-selling fragrance since it launched in 1999, and now our customer is going to covet the exquisite new bottle design just as much as the Heavenly scent inside.”

The folks at VS held a relaunch event for the newly packaged Heavenly at the Victoria’s Secret North Michigan Avenue store and Woodfield Mall in Chicago, IL.

The fragrance’s spokesperson, 21-year-old supermodel Karlie Kloss, greeted shoppers at the event – and the VS Angel was all decked out in her feathery wings, of course.

The “juice” didn’t change – the fragrance contains notes of white musk, sandalwood, vanilla and white peony.

Since the fragrance’s original debut, according to VS, there have been more Heavenly Eau de Parfum bottles sold in the U.S. than any other fragrance. In 2000, Heavenly won a FiFi Fragrance Foundation Award for “Fragrance of the Year.”

Kloss was recently in Miami shooting the fragrance’s new campaign. The fragrance’s previous campaigns starred Daniella Pestova in 1999, and Gisele Bundchen in 2005.

Here’s a larger photo of the new sleek bottle.

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